IMPACT OF TV REALITY SHOWS ON BEHAVIOR OF UNIVERSITY STUDENTS IN KHYBER PAKHTUNKHWA, PAKISTAN

Abstract

The aim of this study is to provide systematic review on tv reality show and behavior of university students. With reality TV's popularity rising globally, young adults, particularly university students are significantly impacted by the content they consume. Reality shows often depict aspirational lifestyles, dramatic conflicts, and unique social dynamics, which can shape viewers' attitudes, behaviors, and social expectations. For this purpose, articles form Web of science, Scopus, PubMed, EBSCO were extracted. Moreover, thesis, books and articles were also utilized in this study. The knowledge attitude practice theory is discussed in the article. Moreover, social learning theories are discussed in detail. Tv reality shows are discussed in detail. Knowledge, attitude, and practices are important for the student behavior related to TV reality shows. The findings reveal that exposure to reality shows is linked to shifts in social behaviors, including increased competitiveness, appearance-consciousness, and shifting perceptions of relationships & social norms. The educational programs that teach about media literacy and critical thinking can help students understand potential impact of TV reality shows on their attitudes and behavior.