JOURNAL OF SOCIAL SCIENCES DEVELOPMENT

THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP ON WORKPLACE DIVERSITY: ORGANIZATIONAL CULTURE AS MEDIATOR

Shafqat Ullah — 2026-02-11

This study explores the impact of transformational leadership on workplace diversity over mediating role of organizational culture in higher education institutions context in the southern region, KP, Pakistan. The study aims to understand that how leadership impact creation of inclusive environments wherein diverse individuals feels as respected, valued and empowered for realizing institutional strategic objectives. In this connection, quantitative research design was employed, using a structured survey distributed among teachers as target population while utilizing the sample. In this connection, hypothesized relationships were extracted from theoretical framework that are chased through different statistical tools to confirm the existence of the relationships, extracting the required information and reaching the desired conclusion for making suitable decisions about research issues in general as well as in particular context like higher education institutions. Thus, study results provide the significant information for reaching the conclusion and making the decisions. The future research may explore the longitudinal effects and extend the study towards other sectors for comparative analysis in order to compare the diverse outcome and contribute the knowledge from different dimensions.

PROCESS TRACING IN LEADERSHIP DEVELOPMENT: THE CASE STUDY OF ZOHRAN MAMDANI’S POLITICAL DISCOURSE PATTERNS

Ayesha Tahir — 2026-02-17

This research analyses the discursive development of leadership identity across three speeches by Zohran Mamdani as he transitions from legislator to mayoral candidate/mayor-elect. Utilizing the qualitative explanatory case study approach that combines Critical Discourse Analysis with process tracing, the study examines pronoun usage, modality, evaluative language, metaphor, and lexical selection in speeches across legislative, campaign launch, primary campaign, and transition stages. The discussion reveals discursive shifts that correlate with changing political positions. Legislative communication generates leadership through integrating movement and institutional identities. Campaign talk invokes self-proclaimed authority without disrupting continuity of movement through metaphor. Advanced reframing in stressful circumstances, including removing personal aspects from attacks and engaging directly with affected communities, is evident in responses to such attacks. In this regard, the study contributes to the field of leadership research by demonstrating that the identity of leadership is progressively constructed through sequence of communicative experiences rather than expressed through them. The primary argument is supported: leadership development is not only established in discourse but is actually produced by it.

IMPACT OF BEHAVIOURAL PREDICTING AI TOOLS IN DIGITAL FASHION RETAIL MARKETING. TARGETING, RE-TARGETING, HYPER-TARGETING!

Mirza Imran-Ul-Haque — 2026-02-24

The global fashion retail industry is in process of transformation like never before, and it is powered by Artificial Intelligence (AI). The study examines the complex role of AI in behavioral predictive targeting, re-targeting and hyper targeting in digital marketing within the fashion retail business through the prism of two different perspectives: industry professionals and customers. The study used a mixed-method, cross-sectional survey design, which enabled the researcher to gather data on 500 Pakistani fashion retail professionals and 500 Pakistani fashion retail customers using a structured questionnaire. The data analysis, which is based on descriptive statistics, is conducted in SPSS and discusses the adoption of AI, perceived benefits, and challenges, accepting such benefits as product recommendations and visual search. The article also recognizes such major challenges as data privacy issues, high implementation prices, and the ethical issues of AI bias, and also presents the customer experience of AI-generated features and advertising platforms. Thus, the results indicate that there is a general opinion among the industry experts that AI is strategically essential, especially in product the recommendation, targeting, visual search, as well as predictive audience development.

BEYOND THE CLICK: UNLOCKING E-COMMERCE PURCHASES WHEN TRUST AND ATTITUDE LEAD THE WAY

Aniha Nazar — 2026-02-28

The present research work has been performed to understand the impact of perceived values and perceived convenience on the determination of online purchase intention, with the mediating input of buyer trust and attitude in the case of Pakistan in e-commerce. The present work was selected with the positivist research philosophy and the deductive research approach. This is to explain the social phenomenon with construction of research hypotheses based on the existing body of literature, along with its input in laying down the conceptual foundation. The study has selected a quantitative research design. Similarly, recent work targeted online buyers as target population to get the required number of responses in a limited period of time, following a convenience sampling method. The study takes a sample size of 384 and applies the collected data with the structural equation modeling using PLS Smart as software. The study showed significant positive relationships across all hypothesized paths. Buyer's attitude and buyer's trust were significant predictors of purchase intention. Perceived convenience influenced buyer's attitude, buyer's trust, and purchase intention directly. The perceived value demonstrated significant direct effects on buyer's attitude, buyer's trust, and purchase intention.

THE CLIMATE CHANGE AND MEASURING STRATEGIES OF DEVELOPING COUNTRIES: AN EPISODE OF PAKISTAN

Syeda Sameen Gelani — 2026-03-03

The climate change has significant environmental, economic and social consequences to developing nations, especially those with weak financial and institutional capacity. One of the countries in the world, which is most vulnerable to climate change, is Pakistan, despite its very small contribution to the amount of greenhouse gas emissions in the world. This study discusses the strategies of Pakistan to adapt to climate change, and concentrates on the sectoral remedies in the infrastructure, population health, disaster risk management, agriculture and water management. The results of the study show that a blend of ecosystem based, community driven and policy-based adaptation measures have been undertaken in Pakistan. There are efforts to increase the level of resilience and carbon sequestration in the ecosystems, and Billion Tree Tsunami Program is one of them. Still, issues of insufficient funding, poor institutional alignment, lack of data and disproportionate implementation across the provinces persist. It implies that, despite the important achievements made by Pakistan in terms of climate adaptation, resiliency in the long term requires continuous attention, advancement in technology, and international collaboration. The experience of Pakistan can be of the great benefit to other developing countries who are vulnerable to climate dangers.

IMPACT OF YOUTUBE VIDEOS UPON LEARNING VOCABULARY FOR NON- NATIVE SPEAKERS OF ENGLISH: A COMPARATIVE ANALYSIS

Haya Fatima Nawaz — 2026-03-05

In this research the authors examine how videos on YouTube influence the way people who speak other primary languages learn English words. It is a comparison between students who study in English Department & students in other departments at Iqra National University in Peshawar. For this drive, the primary objective is to measure the effectiveness of the YouTube for the acquisition of new words. And the researchers observe how opinions and outcomes differ across various academic areas. To collect data, researchers used a qualitative method. By organizing focus group discussions and semi structured interviews, they gathered information from 32 students who use YouTube for the education on a regular basis. In the results it is clear that students from the English department describe the larger increase in the number of words they know - those students are also able to use the platform with a high level of proficiency for the purpose of learning a language - but students in other departments are often interrupted by unrelated tasks and find that the videos are not relevant to their specific subjects. With those findings, the current study shows that it is necessary for educators to change YouTube content & methods so that they suit the requirements of different types of learners.

THE IMPACT OF ISLAMIC FINANCIAL LITERACY UPON ORGANIZATIONAL PERFORMANCE: A MEDIATION AND MODERATION MECHANISM

Muhammad Hasnain Ali — 2026-03-12

The purpose of this research is to analyze how the level of Islamic financial knowledge affects organizational performance outcomes over intermediary of financial inclusion, with regard to the moderating effects of government policies. In today's evolving financial landscape, Islamic financial literacy is vital for providing a basis for informed decision-making, fostering ethical financial practices, and improving overall organizational efficiency. Thus, organizations with the inclusive understanding of Islamic finance practices, like profit-and-loss sharing, prohibition of interest (Riba), and risk-sharing mechanisms, are likely to achieve higher performance than those without such an understanding. The financial inclusion serves as an intermediary mechanism through which Islamic finance literacy enhances access to the financial services, improves resource allocation efficiency, and increases organizational efficiency. Governments play important role in moderating the extent to which Islamic finance literacy yields positive performance outcomes. This research improves upon current body of knowledge about Islamic finance and the performance of organizations by providing a clearer explanation of how knowledge, financial accessibility & policy will together drive performance.

EXPERIENCES OF TEACHERS AND PARENTS IN A TEACCH-BASED SUPPORT PROGRAM FOR CHILDREN WITH AUTISM SPECTRUM DISORDER

Inza Shoqat — 2026-03-17

Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition (DSM-5) defines autism spectrum disorder (ASD) as neurodevelopmental condition characterized by limited & repetitive behaviors, purposeful communication and social adjustment problems. The behavioral, communication & sensory processing problems experienced by children with ASD demand continuous support and comprehension on the part of both parents and teachers. This research examined the views of parents and special education instructors on the Treatment and Education of Autistic & Communication Handicapped Children (TEACCH) intervention program, introduced at a special school in Multan, Pakistan, that accommodates children with the autism. The current study adopted a qualitative research approach in order to gain a thorough understanding of participants' experiences and perspectives on the TEACCH intervention program. Data were collected through focus group discussions and semi-structured face-to-face interviews in study. The acquired data were studied using thematic analysis that involved meticulously reviewing, coding, and categorizing interview transcripts into emerging themes. The study's findings highlighted many hurdles and enabling variables indicated by the participants when using the TEACCH intervention programmes in the classroom context.