JOURNAL OF SOCIAL SCIENCES DEVELOPMENT https://jssd.org.pk/index.php/jssd <p><strong>Journal of Social Sciences Development (JSSD).</strong></p> en-US JOURNAL OF SOCIAL SCIENCES DEVELOPMENT STRENGTHENING SMES: THE INFLUENCE OF ENTREPRENEURIAL DIMENSIONS AND NATIONAL INCUBATION SERVICES https://jssd.org.pk/index.php/jssd/article/view/145 <p>The globalization and innovation have significantly altered the dynamics of modern businesses. As a result, it has become vital for the organizations to establish strategies that promote innovation in ideas, products and processes while efficiently managing resources to boost overall performance. While numerous studies have examined direct relationships amid Entrepreneurial Self-Efficacy (ESE), Entrepreneurial Experience (E-Exp), Entrepreneurial Education (E-Edu), Entrepreneurial Orientation (EO) and firm performance, limited attention is given to their indirect impact through Entrepreneurial Intention (EI). This research addresses this gap by exploring how ESE, E-Exp, E-Edu, and EO influence firm performance through EI, particularly in SMEs within emerging economies. The study uses quantitative, causal and survey-based approach. Data were collected via self-administered questionnaires from 420 participants, including SME owners, directors, senior managers, middle managers, and policymakers. The analysis was conducted by using Structural Equation Modeling technique through statistical software SPSS and AMOS software. The results provide significant information in reaching desired conclusion.</p> Ramla Baig Sumaira Rehman Copyright (c) 2025 JOURNAL OF SOCIAL SCIENCES DEVELOPMENT 2025-02-10 2025-02-10 4 1 01 16 10.53664/JSSD/04-01-2025-01-01-16 THE RESPONSIBLE LEADERSHIP & BEHAVIORAL TRANSFORMATION: THE ROLE OF AFFECTIVE COMMITMENT https://jssd.org.pk/index.php/jssd/article/view/148 <p>The present study explores the relationship between responsible leadership and behavioral transformation in the higher educational institutions in KP, Pakistan, with mediation of affective commitment. Adopting quantitative approach, the research surveyed 298 teachers from various HEIs across KP southern region, using established scales. The data were analyzed using the statistical procedures to test hypothesized relationships. The findings reveal that responsible leadership has significant positive impact upon behavioral transformation. and confirmed that commitment plays a partial mediating role in linking leadership and behavioral transformation. The teachers who perceive leaders as responsible, and supportive develop strong emotional attachment to institutions, which fosters positive behavioral changes such as collaboration, increased engagement, and productivity. The results provide significant information about hypotheses and reaching desired conclusion to make decisions. In this regard, the study suggests that HEIs are required to focus on developing the responsible leadership practices and enhancing the commitment to foster the culture of innovation and sustainable performance for desired success.</p> Irfan Ullah Khan Wajeeh-Ud-Din Nouman Ansab Sarosh Copyright (c) 2025 JOURNAL OF SOCIAL SCIENCES DEVELOPMENT 2025-02-12 2025-02-12 4 1 17 27 10.53664/JSSD/04-01-2025-02-17-27 EXPLORING THE URDU LANGUAGE TEACHING USING PHENOMENOLOGICAL LENS: INSIGHTS FROM PEDAGOGICAL SCIENCE https://jssd.org.pk/index.php/jssd/article/view/149 <p>This study adopts phenomenological approach to explore lived experiences of Urdu language teachers, teacher trainers, and pedagogical experts. As Pakistan’s national language and a symbol of cultural heritage, Urdu poses distinct instructional challenges, particularly in multilingual and under-resourced educational settings. This study aimed to recognize how educators perceive the current teaching practices, navigate classroom challenges, and implement effective strategies. Using interpretivist paradigm, qualitative data were collected over semi-structured interviews with five experienced participants. Thus, the data analysis followed Moustakas’ modified Stevick-Colaizzi-Keen method, revealing five core themes of this study. The findings show that, despite limited institutional support, educators creatively adapt their teaching to engage the students and enhance their learning outcomes. This study underscores the importance of integrating teachers’ experiences into curriculum development and training programs. It further advocates for modern, culturally responsive as well as technology-supported pedagogical reforms to make sure Urdu language instruction more efficient, effective &amp; learner-centered.</p> Shireen Razzaq Farah Fida Tanzeela Urooj Copyright (c) 2025 JOURNAL OF SOCIAL SCIENCES DEVELOPMENT 2025-02-16 2025-02-16 4 1 28 37 10.53664/JSSD/04-01-2025-03-28-37