THE AI-DRIVEN CREATIVITY: EXPLORING THE INTERCONNECTION OF ARTIFICIAL INTELLIGENCE AND ORGANIZATIONAL CREATIVITY FOR THE PERFORMANCE DISTINCTION

Abstract

It is important to note that artificial intelligence is not a replacement for human intelligence; rather, it is a tool that can enhance human creativity & inventiveness. Artificial intelligence plays an essential part in the overall success of the company, and its importance cannot be overlooked. In the context of information technology industry in Lahore, Pakistan, variables that have been utilized comprised of the knowledge innovation, artificial intelligence, organization creativity, organization allyship, financial as well as operational performances. In the field of information technology, these concepts are important. The acceptance of new information is sped up by artificial intelligence, while organizational financial as well as operational performance is improved by improvements in innovation and creativity. In order to promote the organization, the study offers information that can be utilized by IT managers in the organizations to focus upon their creative abilities and their ability to establish required alliances. The study offered significant results towards the introduction to artificial intelligence, along with explanation of its significance for deeper comprehension towards the desired outcomes.