EXPLORING IMPACT OF IMPRESSION MANAGEMENT ON CONTEXTUAL PERFORMANCE OF EMPLOYEES

Abstract

Managers are trying to persuade their subordinates to fulfil the organizational duties without coercion or penalty. However, impression management has grown into current leadership influencing strategy managers use to persuade their subordinates to achieve organizational goals. This study uses positivism and social influence theory to examine how impression management affects contextual performance of employees in service organizations of Pakistan. Using cross-sectional research. Survey includes 40 Pakistani four-star hotels, quick food outlets, and travel agencies. A sample size of 315 was determined from a sample frame of 2400 employees from 40 selected businesses. Data was acquired via questionnaire. IBM SPSS was used to analyze hypotheses using linear regression. According to the findings of study, various aspects of impression management have a significant influence on measurements of employee contextual performance. Employees' ECP is enhanced in Pakistan service organizations when IM is practiced, as measured by self-promotion, ingratiation, and exemplification. This means that managers and other top leaders in organization show their impression by pushing themselves, being nice towards their subordinates, and setting the good example of how they treat them.