EMPIRICAL STUDY TO DETERMINE IMPACT OF MARKET RELATIONSHIP ON CUSTOMER PURCHASE INTENTION

Abstract

This study investigates the relationship between service quality dimensions of Pakistan's manufacturing firms and customer buying intentions. Primary data collection technique was used, based upon a questionnaire distributed among three hundred and ten employees of manufacturing organizations. Correlation analysis and regression analysis remained obscure to the data collected to test the study hypothesis, and sample produced accurate results according to our expectations. Research results indicate substantial positive effect upon the consumers’ buying intentions for reputations, performance, accessibility, connectivity, protection as well as privacy. When consumers are pleased with the quality of production service, consumer buying intentions are greatly enhanced. The results provide significant information about the desired relationships which thus helped in reaching the conclusion which thus assisted in offering the implications and future directions regarding the issues under considerations.