IMPACT OF YOUTUBE VIDEOS UPON LEARNING VOCABULARY FOR NON- NATIVE SPEAKERS OF ENGLISH: A COMPARATIVE ANALYSIS

Abstract

In this research the authors examine how videos on YouTube influence the way people who speak other primary languages learn English words. It is a comparison between students who study in English Department & students in other departments at Iqra National University in Peshawar. For this drive, the primary objective is to measure the effectiveness of the YouTube for the acquisition of new words. And the researchers observe how opinions and outcomes differ across various academic areas. To collect data, researchers used a qualitative method. By organizing focus group discussions and semi structured interviews, they gathered information from 32 students who use YouTube for the education on a regular basis. In the results it is clear that students from the English department describe the larger increase in the number of words they know - those students are also able to use the platform with a high level of proficiency for the purpose of learning a language - but students in other departments are often interrupted by unrelated tasks and find that the videos are not relevant to their specific subjects. With those findings, the current study shows that it is necessary for educators to change YouTube content & methods so that they suit the requirements of different types of learners.