Madiha Gulshaid, Saif Ur Rehman, Mavara Siddiqui. IMPACT OF ELECTRONIC WORD-OF-MOUTH ON CONSUMER FINANCIAL DECISION-MAKING AND ENGAGEMENT IN DIGITAL BANKING SERVICES: EVIDENCE FROM AN EMERGING ECONOMY. JSSD [Internet]. 2026 Mar. 31 [cited 2026 Oct. 29];5(1):274-96. Available from: https://jssd.org.pk/index.php/jssd/article/view/383