1.
Maida Shafiq, Maryam Saleem, Sadaf Noor, Riffat Gill, Aisha Saleem. SOCIAL MEDIA ENGAGEMENT AND BRAND LOYALTY IN DIRECT-TO-CONSUMER BRANDS: A MODERATED MEDIATION MODEL. JSSD [Internet]. 2026 Oct. 7 [cited 2026 Oct. 8];5(8):101-2. Available from: https://jssd.org.pk/index.php/jssd/article/view/355