Alvina Khan, Rabail Haque, Abdul Majeed Khan. PROJECTING CORE AND EXTENDED BRAND IDENTITY THROUGH INSTAGRAM ADVERTISING: A CRITICAL DISCOURSE ANALYSIS OF PAKISTANI CLOTHING BRANDS. JSSD [Internet]. 2026 Sep. 23 [cited 2026 Oct. 7];5(7):377-95. Available from: https://jssd.org.pk/index.php/jssd/article/view/302