1.
Umair Ejaz, Hammad Zafar, Sheikh Muhammad Fakhar E Alam Siddiqui. DRIVERS OF CUSTOMER SATISFACTION AND LOYALTY IN AI-DRIVEN E-COMMERCE: EVIDENCE FROM KARACHI, PAKISTAN. JSSD [Internet]. 2026 Jul. 8 [cited 2026 Oct. 8];5(5):100-32. Available from: https://jssd.org.pk/index.php/jssd/article/view/295