Ammar Haider, Dr. Syed Wajahat Hussain Naqvi, Sana Batool, Dr. Syed Mahad Ali Naqvi. THE INFLUENCE OF ELECTRONIC WORD-OF-MOUTH ON CONSUMER PURCHASE INTENTION: THE ROLES OF SOURCE CREDIBILITY, MESSAGE APPEAL, AND BRAND EQUITY. JSSD [Internet]. 2026 Jul. 2 [cited 2026 Sep. 23];5(5):01-2. Available from: https://jssd.org.pk/index.php/jssd/article/view/264