Saad Zafar, Sohail Ashraf, and Tahreem Raza. “THE INVESTMENT DECISION-MAKING: UNDERSTANDING OVERCONFIDENCE, HERDING AND RISK AVERSION AMONG INDIVIDUAL INVESTORS”. JOURNAL OF SOCIAL SCIENCES DEVELOPMENT, vol. 3, no. 1, Feb. 2024, pp. 32-44, doi:10.53664/JSSD/03-01-2024-03-32-44.