Madiha Gulshaid, Saif Ur Rehman, and Mavara Siddiqui. “IMPACT OF ELECTRONIC WORD-OF-MOUTH ON CONSUMER FINANCIAL DECISION-MAKING AND ENGAGEMENT IN DIGITAL BANKING SERVICES: EVIDENCE FROM AN EMERGING ECONOMY”. JOURNAL OF SOCIAL SCIENCES DEVELOPMENT, vol. 5, no. 1, Mar. 2026, pp. 274-96, doi:10.59075/jssd.v5i1.383.