Syeda Roshaan Jamil Habibi, Tayyab Ali Baig, and Mansoor Ahmed Soomro. “THE IMPACT OF DE INFLUENCING CONTENT ON GENERATION Z CONSUMER SKEPTICISM AND PURCHASE DECISIONS”. JOURNAL OF SOCIAL SCIENCES DEVELOPMENT, vol. 5, no. 4, June 2026, pp. 44-60, doi:10.59075/jssd.v5i4.250.