Shaista Moiz, Hammad Zafar, and Sheikh Muhammad Fakhar E Alam Siddiqui. 2026. “THE ROLE OF CONSUMER TRUST IN AI-DRIVEN SOCIAL MEDIA MARKETING AND PURCHASE INTENTION IN EMERGING MARKETS”. JOURNAL OF SOCIAL SCIENCES DEVELOPMENT 5 (7):96-124. https://jssd.org.pk/index.php/jssd/article/view/265.