Ammar Haider, Dr. Syed Wajahat Hussain Naqvi, Sana Batool, and Dr. Syed Mahad Ali Naqvi. 2026. “THE INFLUENCE OF ELECTRONIC WORD-OF-MOUTH ON CONSUMER PURCHASE INTENTION: THE ROLES OF SOURCE CREDIBILITY, MESSAGE APPEAL, AND BRAND EQUITY”. JOURNAL OF SOCIAL SCIENCES DEVELOPMENT 5 (5):01-21. https://doi.org/10.59075/jssd.v5i5.264.