BUKHARI, Z. Y.; MEHMOOD, K. K. BEYOND AGGREGATE PERFORMANCE: EXAMINING ORGANIZATIONAL CULTURE, STRUCTURE, AND INNOVATION STRATEGY THROUGH THE BALANCED SCORECARD FOR PAKISTAN’S HOSPITALITY SECTOR. JOURNAL OF SOCIAL SCIENCES DEVELOPMENT, [S. l.], v. 5, n. 9, p. 293–307, 2026. DOI: 10.59075/jssd.v5i9.435. Disponível em: https://jssd.org.pk/index.php/jssd/article/view/435. Acesso em: 2 nov. 2026.