MADIHA GULSHAID; SAIF UR REHMAN; MAVARA SIDDIQUI. IMPACT OF ELECTRONIC WORD-OF-MOUTH ON CONSUMER FINANCIAL DECISION-MAKING AND ENGAGEMENT IN DIGITAL BANKING SERVICES: EVIDENCE FROM AN EMERGING ECONOMY. JOURNAL OF SOCIAL SCIENCES DEVELOPMENT, [S. l.], v. 5, n. 1, p. 274–296, 2026. DOI: 10.59075/jssd.v5i1.383. Disponível em: https://jssd.org.pk/index.php/jssd/article/view/383. Acesso em: 28 oct. 2026.