ALVINA KHAN; RABAIL HAQUE; ABDUL MAJEED KHAN. PROJECTING CORE AND EXTENDED BRAND IDENTITY THROUGH INSTAGRAM ADVERTISING: A CRITICAL DISCOURSE ANALYSIS OF PAKISTANI CLOTHING BRANDS. JOURNAL OF SOCIAL SCIENCES DEVELOPMENT, [S. l.], v. 5, n. 7, p. 377–395, 2026. DOI: 10.59075/jssd.v5i7.302. Disponível em: https://jssd.org.pk/index.php/jssd/article/view/302. Acesso em: 6 oct. 2026.