SHAISTA MOIZ; HAMMAD ZAFAR; SHEIKH MUHAMMAD FAKHAR E ALAM SIDDIQUI. THE ROLE OF CONSUMER TRUST IN AI-DRIVEN SOCIAL MEDIA MARKETING AND PURCHASE INTENTION IN EMERGING MARKETS. JOURNAL OF SOCIAL SCIENCES DEVELOPMENT, [S. l.], v. 5, n. 7, p. 96–124, 2026. Disponível em: https://jssd.org.pk/index.php/jssd/article/view/265. Acesso em: 17 sep. 2026.