AMMAR HAIDER; DR. SYED WAJAHAT HUSSAIN NAQVI; SANA BATOOL; DR. SYED MAHAD ALI NAQVI. THE INFLUENCE OF ELECTRONIC WORD-OF-MOUTH ON CONSUMER PURCHASE INTENTION: THE ROLES OF SOURCE CREDIBILITY, MESSAGE APPEAL, AND BRAND EQUITY. JOURNAL OF SOCIAL SCIENCES DEVELOPMENT, [S. l.], v. 5, n. 5, p. 01–21, 2026. DOI: 10.59075/jssd.v5i5.264. Disponível em: https://jssd.org.pk/index.php/jssd/article/view/264. Acesso em: 23 sep. 2026.