SYEDA ROSHAAN JAMIL HABIBI; TAYYAB ALI BAIG; MANSOOR AHMED SOOMRO. THE IMPACT OF DE INFLUENCING CONTENT ON GENERATION Z CONSUMER SKEPTICISM AND PURCHASE DECISIONS. JOURNAL OF SOCIAL SCIENCES DEVELOPMENT, [S. l.], v. 5, n. 4, p. 44–60, 2026. DOI: 10.59075/jssd.v5i4.250. Disponível em: https://jssd.org.pk/index.php/jssd/article/view/250. Acesso em: 17 sep. 2026.