SAJID MUSHTAQ; SANA MUKHTAR; ARIBA RAMZAN. INFLUENCE OF CELEBRITY ENDORSEMENT ON PURCHASE INTENTION: BRAND AWARENESS & BRAND PERCEPTION AS MEDIATORS. JOURNAL OF SOCIAL SCIENCES DEVELOPMENT, [S. l.], v. 3, n. 3, p. 28–37, 2024. DOI: 10.53664/JSSD/03-03-2024-03-28-37. Disponível em: https://jssd.org.pk/index.php/jssd/article/view/110. Acesso em: 19 sep. 2024.