Syeda Roshaan Jamil Habibi, Tayyab Ali Baig, & Mansoor Ahmed Soomro. (2026). THE IMPACT OF DE INFLUENCING CONTENT ON GENERATION Z CONSUMER SKEPTICISM AND PURCHASE DECISIONS. JOURNAL OF SOCIAL SCIENCES DEVELOPMENT, 5(4), 44–60. https://doi.org/10.59075/jssd.v5i4.250