Muhammad Ehtesham Khan and Muhammad Zulqarnain Siddiqui 2023. EVALUATING THE IMPACT OF DIGITAL TRANSFORMATION & INNOVATION MANAGEMENT STRATEGIES ON SMEs PERFORMANCE IN THE EMERGING ECONOMIES. JOURNAL OF SOCIAL SCIENCES DEVELOPMENT. 2, 2 (Dec. 2023), 297–305. DOI:https://doi.org/10.53664/JSSD/02-02-2023-14-297-305.