[1]
Maida Shafiq, Maryam Saleem, Sadaf Noor, Riffat Gill and Aisha Saleem 2026. SOCIAL MEDIA ENGAGEMENT AND BRAND LOYALTY IN DIRECT-TO-CONSUMER BRANDS: A MODERATED MEDIATION MODEL. JOURNAL OF SOCIAL SCIENCES DEVELOPMENT. 5, 8 (Oct. 2026), 101–121. DOI:https://doi.org/10.59075/jssd.v5i8.355.