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Ammar Haider, Dr. Syed Wajahat Hussain Naqvi, Sana Batool and Dr. Syed Mahad Ali Naqvi 2026. THE INFLUENCE OF ELECTRONIC WORD-OF-MOUTH ON CONSUMER PURCHASE INTENTION: THE ROLES OF SOURCE CREDIBILITY, MESSAGE APPEAL, AND BRAND EQUITY. JOURNAL OF SOCIAL SCIENCES DEVELOPMENT. 5, 5 (Jul. 2026), 01–21. DOI:https://doi.org/10.59075/jssd.v5i5.264.